Success Story: TRIP funding brings together three brands on the Ontario Water Trail
Bringing business together and encouraging partnerships is one of the hallmarks of the Tourism Innovation and Recovery Program (TRIP), and nowhere is this more evident than with a recent TRIP project that brought together three renowned water experience brands: OWL Rafting, Madawaska Kanu Centre (MKC), and Le Boat.
It was in early 2021 that the folks from OWL (in Renfrew County), Le Boat (in Lanark County) and MKC (in Hastings County) began looking for a way to maximize exposure and assist with the recovery from the shortened season in 2021 due to the COVID-19 pandemic. And so the Ontario Water Trail was born.
Claudia Van Wijk, co-owner of OWL Rafting, explained the Ontario Water Trail was a domestic alternative to the previously successful Canadian Canoe...