Programs & Resources
Expand Your Knowledge
As part of OHTO’s commitment to responsible tourism, we continuously build our specialized team of facilitators to guide our tourism industry in various areas that are key to responsible tourism and provide the knowledge and resources that take action.
We will continue to offer similar opportunities and resources to empower our industry toward creating a resilient and sustainable future.
November 2023 Webinar Series
Nov. 7: Introduction to OHTO's NEW Member Portal
Ontario's Highlands Tourism Organization (OHTO) is launching its new Member Portal on November 7th and invites you to this introductory session to learn about the new resource available exclusively to OHTO members.
In this session, Kasey Rogerson, Director of Industry Development at OHTO, will give you a tour of the Member Portal and share details on:
- The online library of resources and information that will be available specifically through the portal
- The steps for enrollment, including how to enroll as a current member of OHTO
- How to navigate the portal
- What's to come for future resources on the portal
Nov. 7: Partner with OHTO through Come Wander
Join OHTO's marketing team, Marketing Director, Luisa Sorrentino, Content Specialist, Amy Hogue, and Digital Communications Specialist, Finn Hogue, for a discussion about how to engage with OHTO's marketing platforms.
In this session, participants will:
- Discover the benefits of partnering with OHTO for marketing.
- Better understand how to engage with OHTO's social media platforms.
- Understand why operators should share information about their experiences and offerings with OHTO.
Nov. 14: Pathways Towards Action – Tourism Advocacy 101
Join Nicole Whiting, Executive Director of OHTO and Dr. Jessica Ng, Director of Policy & Government Affairs at Tourism Industry Association of Ontario (TIAO).
In this session, participants will:
- Better understand the pathway of advocacy. They have an issue… now what?
- Better understand TIAO as an organization – their role in advocacy.
- Add TIAO to their list of newsletter/emails to pay attention to.
Learn about TIAO's membership benefits and the resources they offer, check out last year's session with Carol Greenwood, Vice President, Membership & Business Development - View the recording here
Nov. 14: Ride the Highlands 101
Ride The Highlands has turned the Ontario’s Highlands region into one the best motorcycle destinations in Ontario. After years of building the brand and routes, and working with operators to engage riders, Ride The Highlands has finished its 10th year stronger than ever.
Interested tourism operators who are located on or close to Ride the Highlands’ motorcycle loops, are invited to learn more about this niche program and how to become a Ride the Highlands motorcycle-friendly business.
This session will be facilitated by Kristin Schaab, Communications & Digital Marketing at BC Hughes Tourism Consultants, and will cover:
- Why Ontario's Highlands attracts the riding community
- Motorcycle Market Readiness: What you can do to prepare and become a Ride the Highlands rock star
- How to become part of the program
Nov. 21: Feast On® = Certified Local
Managed by the Culinary Tourism Alliance, Feast On® is North America’s largest and longest-running local food certification program, recognizing businesses across the food tourism value chain that are committed to sourcing Ontario-grown food & drink. In this session facilitated by Kshitij Ratan, Programs Coordinator, and Zain Alkhouri, Marketing Specialist, participants will learn about:
- The ins and outs of the program
- The current network
- The marketing benefits
- The benefits of getting certified
Nov. 21: Get More Bookings with Booker
Discover a pathway to boosting your bookings with the collaborative initiative between Ontario's Highlands Tourism Organization (OHTO) and Tourism Technology Co (TTC).
This webinar is tailored for tourism entrepreneurs keen on expanding their business within the Ontario's Highlands region and don't have an online booking engine in place.
In this session facilitated by TTC's Matthew Thomas, CEO and Caeli Callaghan, Customer Success Specialist, participants will get a closer look at Booker, the new booking software available to OHTO businesses, and explore real-world examples showcasing how it has helped other businesses in Ontario.
Learn how aligning with OHTO can enhance your online bookings.
VIEW THE PRESENTATION SLIDES
Nov. 28: Understanding How and Why to be an Indigenous Ally
Join facilitator Christine Luckasavitch, owner of Waaseyaa Consulting, for this discussion-based workshop to better understand how to be good allies to Indigenous Peoples in an industry-based context.
This webinar will answer Indigenous Allyship questions like:
- what does it mean?
- what can it look like?
- what might be harmful?
- how can I actually do it?
This is a safe space for dialogue. All are welcome.
*OPTIONAL: In advance of this session, we recommend watching our Expand Your Knowledge webinar recording featuring special guest, Aimee Bailey (Màmiwi Anishinàbikwe, Sturgeon Clan) from the Circle of Turtle Lodge, who provides a brief history of the Indigenous People of Canada, the History of the Algonquins of Pikwakanagan First Nation, a comparison of Indigenous & Western Values and the chance to develop your Land Acknowledgement Statement - View the recording here
Nov. 28: Creating a Sustainability Strategy for your Business with GreenStep Solutions
Join the GreenStep Sustainable Tourism team, Adam Kunis, Sustainable Tourism Specialist and Matt Weller, Senior Sustainability Project Manager, for a two-hour session on sustainability action planning.
In this session, the GreenStep team will be:
- Guiding businesses and destinations through a simple process including using your baseline measurement to select goal areas and associated actions, to help you to improve your performance over time
- Introducing a sustainability strategy, as a part of your regular operations, will help to build resiliency, competitiveness, and improved cost savings.
Attendees will leave the session with a process that can be implemented immediately, as well as a detailed action planning guidebook from which to implement their learnings.
Looking to broaden your knowledge of sustainability? We recommend watching our Expand Your Knowledge webinar recording with GreenStep Solutions which covers how to get started on your journey to improve your sustainability performance while reducing financial risk to your business - View the recording here
March 2022 Webinar Series Recordings & Resources
GreenStep Solutions: Intro to the Business of Sustainability for Tourism Businesses
In this informative webinar facilitated by GreenStep Solutions and their Sustainable Tourism team, learn how your business and the planet, can benefit from assessing your business' sustainability performance.
This webinar is for any business owner or manager who is interested in broadening their knowledge of sustainability while seeking ways to get started on their journey to improving their performance while reducing financial risk to their business
Indigenous Cultural Awareness and Q&A
Featuring special guest, Aimee Bailey (Màmiwi Anishinàbikwe, Sturgeon Clan) from the Circle of Turtle Lodge.
Learn a brief history of the Indigenous People of Canada, the History of the Algonquins of Pikwakanagan First Nation, a comparison of Indigenous & Western Values and the chance to develop your Land Acknowledgement Statement.
Not 9 to 5: How to Improve Workplace Mental Health in Hospitality
Not 9 to 5 is an industry-specific nonprofit organization that acts as a resource for the hospitality and food service sector.
Featuring Hassel Aviles, Co-Founder & Executive Director of Not 9 to 5, to learn about the organization and what you can do to improve workplace mental health support in your establishment.
Get to Know TIAO
Featuring special guest Carol Greenwood, Vice President, Membership & Business Development at Tourism Industry Association of Ontario (TIAO).
Hear about the many ways TIAO has been actively advocating for the industry and the many resources they have available, and learn about the membership benefits and the ways you can connect with TIAO for support.
OHTO is a proud member of TIAO and we strongly encourage our members to become members too!
Camp Tech: Small Business Websites 101
There is a great deal to consider when you're building a new website or redesigning an existing one. This beginner workshop, featuring Nicole Mickelow from Camp Tech, covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it's secure.
View the recording here, enter password: RTO11websites
Camp Tech: Social Media for Small Business
Social media can be a very powerful tool for business growth, but first, you need to know what it is and how it works! In this interactive workshop, facilitator Kristy Guthrie will look at the basics of today's popular social media channels - including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest - and decide which are right for you. You'll develop a social media plan that will drive business results without a big investment of time and energy.
View the recording here, enter password: RTO11websites
Camp Tech: Digital Marketing on a Shoestring Budget
You don't need a big budget to get noticed on the web - you just need a little creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this session, facilitator Tara Wilkins-McClune from Camp Tech will provide a high-level overview of the digital marketing landscape, and tricks and tools to consider when marketing your business.
View the recording here, enter password: RTO11digitalmarketing