About OHTO

OHTO Annual General Meeting

Today's tourism operators are being asked to do more than ever, often with limited time, staff and resources. Could AI help lighten the load?

Join the Ontario's Highlands Tourism Organization (OHTO) for its Annual General Meeting (AGM) on Wednesday, Oct. 7, 2026. Beginning at 10 a.m., the AGM will include regular AGM activities and updates on what has happened in tourism over the past year, followed by a one-hour practical skills-development session: AI in Action: Real Solutions for Tourism Operators.

AI educator, trainer and professor Emily Baillie of Compass Content Marketing will explore how tourism operators can use AI to streamline everyday tasks, improve productivity, strengthen marketing and support the guest experience. The practical, future-focused session will help operators understand where AI can provide meaningful value, what to approach with caution and how to begin in ways that make sense for their operations.

Emily will also chat with Joel Greaves, Founder and CEO of Somewhere Inn, who will share how he has implemented Claude across the company's back-end hospitality operations to save staff time, support the guest experience and improve the business overall.

Participants will learn how to:

  • Identify practical, high-value applications of AI within their operations.
  • Save time and reduce costs by streamlining everyday work.
  • Use AI to strengthen marketing, generate leads and support revenue growth.
  • Make thoughtful decisions about adopting AI while preparing for the future.

Whether you are already experimenting with AI or wondering where to begin, this featured AGM session will provide practical ideas you can consider for your own operation.

Registration for the AGM launches Thursday, Sep. 10 – stay tuned! 

Join us online for OHTO's AGM and this valuable skills-development opportunity. 

We hope to see you virtually!
- The OHTO Team 

 

The 2025 Ontario’s Highlands Tourism Organization’s (OHTO) Annual General Meeting was held on Wednesday, October 8, 2025.  

Watch the recording  |  Download the AGM slide deck

Questions? Get in touch with Kasey Rogerson, Director of Industry Development, at kasey.rogerson@ohto.ca or email info@ohto.ca for general inquiries.

Registration for the 2026 OHTO AGM opens on Thursday, Sep. 10 and is managed through Zoom – stay tuned! 

Recording Disclaimer: The event will be recorded (both visual and audio) through Zoom and the recording will be made available for public viewing. If you do not wish to be featured but would like to view and listen to the conference, you can simply turn off your video and stay muted during the conference. 

Email Marketing Disclaimer: By registering for this event, you are also signing up to receive future tourism industry emails from OHTO. You can unsubscribe at any time, but we don't think you'll want to! 

Emily Baillie is an AI educator, trainer and professor who helps tourism operators and organizations use AI in practical, approachable and human-centred ways. Through her business, Compass Content Marketing, she has trained more than 4,000 professionals across Canada, including tourism and hospitality leaders. With more than a decade of post-secondary teaching experience, Emily is known for turning complex technology into clear, actionable strategies that can save time, strengthen marketing and support business growth. She believes technology should work for people—not the other way around—and has appeared on CBC News Network as a commentator on AI and marketing. 

Joel Greaves is the founder of Somewhere Inn, an upscale boutique hotel brand built in Ontario's favourite drive-to tourism markets. The group operates properties in Calabogie and Collingwood, with more locations launching across the province soon. Somewhere Inn takes independent properties and rebuilds them into design-led stays. The company is founder-led and lean. Joel works across brand, acquisitions, finance and operations. He moved to Calabogie for the property's opening year in 2021 and still gets back about once a month to work alongside the general manager and on-site team who run the day-to-day. Joel lives in Toronto with his wife and two young daughters. 

Only OHTO Members will be eligible to vote and/or pass motions during the Annual General Meeting and only one person per organization will be able to vote. This person is identified as the "Owner" of your membership listing with OHTO in our Member Portal (via Whereabouts). 

Not sure if you are a member? To be a member of OHTO, you must register and claim your listing in our Member Portal (via Whereabouts). You can also contact membership@ohto.ca to confirm your membership and confirm who holds voting rights for your organization.

Want to Become a Member? If you are not a member and wish to become one, you can sign up for free here.  

The 2026 AGM is being held virtually and will be facilitated using Zoom. The Zoom meeting link will be provided following registration in an automated email from Zoom directly. Be sure to check your spam folder and reach out to the OHTO team if you don’t receive the meeting link by email at info@ohto.ca.

If you have not previously used Zoom, we highly recommend you download the app either to your smartphone, tablet, or desktop in advance of the conference to ensure everything loads correctly.  Click here to download Zoom.