If Nature Had a Voice - Industry Campaign
If Nature Had a Voice is Ontario’s Highlands’ new region-wide marketing campaign designed to celebrate and promote sustainable tourism—not just as a message for visitors, but as a call to action for the industry itself. This campaign reimagines the visitor experience through the eyes (and voice) of nature, sharing the stories, knowledge, and values that our landscapes would express if they could speak for themselves.
For tourism operators, this is an opportunity to align your business with a growing movement toward meaningful, responsible travel. By participating in this campaign, you’re not only helping tell a powerful regional story — you’re also deepening your own understanding of sustainable tourism practices and how they can enhance guest experiences, protect the natural world, and support long-term business resilience.
This campaign is about balance: welcoming visitors while protecting what makes this place so special. Let’s work together to make sure nature always has a voice — and that we’re listening.
Interested in Joining OHTO in Sustainability?
Learn more about sustainable tourism and how you can be a part of OHTO's Wander Sustainably approach by clicking here.
If Nature Had a Voice
See the If Nature Had a Voice consumer campaign and be inspired to become a sustainable tourism champion.