Meet Dragonfly Communications & Marketing: Supporting OHTO, Tourism and Stronger Communities

For more than 15 years, Dragonfly Communications & Marketing Inc. (DCM) has helped tourism organizations, non-profits, municipalities, and other government organizations turn their priorities into practical marketing and communications initiatives.

The company’s work is particularly focused on organizations doing important community-based work but without the resources to maintain a full in-house marketing or communications team. 

Tourism has always been a consistent strength for DCM. Amy Hogue has spent much of her nearly 20-year communications career working with Ontario’s tourism industry, supporting destination organizations and operators through strategic planning, marketing, content development, project coordination, and partnership initiatives.

For many people working in tourism across Ontario’s Highlands, Amy and Finn Hogue are familiar names. Through DCM they have supported the Ontario’s Highlands Tourism Organization for nearly a decade.

Over the years, their relationship with OHTO has grown alongside the organization. What began as communications and content support has developed into a close working partnership, with DCM now managing OHTO’s full marketing portfolio.

Amy and Finn bring complementary skills to that work, connecting long-term strategy with the day-to-day details required to bring OHTO’s marketing plans to life.

Amy’s Role: Strategy, Coordination and the Bigger Picture

Amy’s career began in mainstream media, where she developed a strong foundation in research, interviewing, writing, and storytelling. She later moved into communications, public relations, marketing, and project development, with an increasing focus on Ontario’s tourism sector.

In her work with OHTO, Amy focuses on the broader strategic picture. She helps connect organizational priorities with practical marketing plans, coordinates projects and partnerships, and works with the OHTO team to identify opportunities that support the region and its tourism operators.

Her role includes keeping multiple initiatives moving in the same direction. This can involve developing strategic and guiding documents, coordinating campaigns, supporting program delivery, working with partners, and ensuring marketing activities align with OHTO’s wider organizational goals.

Amy’s long involvement with OHTO has also given her an in-depth understanding of Ontario’s Highlands, including its communities, tourism operators, experiences, challenges, and opportunities. That knowledge provides continuity from one initiative to the next and helps ensure marketing decisions reflect the character and needs of the region.

Amy is particularly motivated by work that creates wider community benefits. Tourism marketing can attract visitors, but its impact reaches further by supporting local businesses, creating opportunities for entrepreneurs, celebrating regional culture, and helping communities share what makes them distinctive.

Finn’s Role: Bringing the Strategy to Life

Finn leads the day-to-day coordination and delivery of OHTO’s digital marketing. She has seven years of communications and marketing experience, including five years with DCM. A graduate of Carleton University with a degree in journalism and a minor in communications, Finn combines a strong editorial background with practical experience across digital platforms.

Her work with OHTO includes content planning and scheduling, social media management, paid advertising, email marketing, campaign coordination, performance reporting, and the development of short- and long-form content.

Depending on the project, Finn may be writing a feature article, developing social media content, coordinating an advertising campaign, preparing an email newsletter, or reviewing digital performance. Her role requires both careful planning and the flexibility to respond to seasonal changes, emerging opportunities, operator needs, and audience interests.

Finn also helps evaluate how content and campaigns are performing. By reviewing reach, engagement, clicks, conversions, and other indicators, she can identify what is resonating with audiences and recommend adjustments that strengthen future marketing activities.

Finn's editorial experience is equally important, as she helps translate the stories of Ontario’s Highlands' businesses, communities leaders, and experiences, into clear and engaging content suited to the platform where it will appear.