Programs & Resources
Come Wander Brand Toolkit
The Come Wander Brand Toolkit has been created for Ontario’s Highlands Tourism Organization (OHTO) and all tourism stakeholders in the region who are interested in positioning the area as the place to Come Wander. Please reference the Brand Toolkit for all positioning, creative, and message direction for Come Wander and to determine how businesses can leverage the brand for their own benefit.
The Come Wander Logo Guide has been created for those tourism stakeholders in Ontario’s Highlands wishing to use either the Ontario’s Highlands or Come Wander logo. To ensure consistent branding, please following the guidelines as outlined in this document for all applications the logos.
Through our content marketing approach, we strive to create and distribute creative, engaging content that connects people with Ontario’s Highlands, the ideology of Come Wander, and inspires them to visit.
The Come Wander Content Guide is a resource created to provide support for partners, third-party influencers, and media, looking to develop content that is aligned with the region’s Come Wander brand platform, is effective at enticing visitors to the area, and can easily be distributed through digital channels to encourage user engagement.
The visual representation of the Come Wander brand needs to capture the moment of experiencing something for the first time. It should capture a feeling of mystery and leave much of the content message to the viewer’s imagination.
It’s an inspiring philosophy, but how do we capture it visually? How do we portray feelings in an image or video? And how do we make it stand out? The Come Wander Photography & Video Style Guide has been developed to provide guidance to partners, videographers, and photographers looking to develop visual content that is in line with the creative platform of Come Wander.