Behind every memorable destination, successful community initiative, or effective non-profit campaign is a clear plan, and a story worth sharing.

For more than 15 years, Dragonfly Communications & Marketing Inc. (DCM) has helped organizations develop those plans, communicate their value, and turn goals into meaningful action.

Led by Amy Hogue, DCM is a boutique communications and marketing company serving tourism organizations, municipalities, community groups, and non-profits across Ontario. Its long-standing relationships include approximately 10 years of work with the Ontario’s Highlands Tourism Organization (OHTO), where DCM now manages the organization’s full marketing portfolio. 

The company provides flexible, experienced support in areas ranging from strategic planning and marketing coordination to digital communications, content development, campaign delivery, and project management.
DCM’s role goes further than creating content or managing social media accounts. The company works alongside clients to understand their goals, identify opportunities, develop practical strategies, and provide the ongoing marketing and communications support needed to move initiatives forward.

For many tourism organizations and non-profits, marketing and communications can be challenging. Teams are often balancing program delivery, administration, funding applications, stakeholder engagement, community outreach, and day-to-day operations.

While these organizations may recognize the need for a strategic plan, marketing direction, coordinated campaigns, or stronger communications, they may not have the time or internal capacity to develop and implement them, and DCM helps fill that gap.

From Strategy to Implementation

DCM supports clients throughout the full marketing and communications process – from identifying goals and opportunities to delivering individual projects and campaigns.

This may begin with the development of strategic and guiding documents, including strategic plans, marketing plans, communications strategies, social media strategies, action plans, content plans, and campaign road maps.
These documents help organizations clarify their priorities, identify their audiences, coordinate their resources, and establish realistic steps toward achieving their goals. DCM focuses on making strategies practical and usable so they can guide decision-making rather than simply sit on a shelf.

Once the direction has been established, DCM can also help put the plan into action. Depending on the client’s needs, this can include:

  • Overall marketing coordination and support
  • Strategic planning and facilitation
  • Marketing and communications plan development
  • Campaign planning and implementation
  • Project coordination and management
  • Website, article, newsletter, and promotional content
  • Social media and email marketing strategy and management
  • Partnership and stakeholder coordination
  • Performance measurement, reporting, and recommendations

This full-service approach allows DCM to support both the larger strategic picture and the detailed work required to deliver results.

Meet Amy Hogue

Amy brings almost 20 years of communications and marketing experience to DCM. Her career began in mainstream media, where she spent years developing the research, interviewing, writing, and storytelling skills that would later become the foundation of her work in communications, public relations, marketing, and project development.

Over the past decade, Amy’s work has increasingly focused on supporting Ontario’s tourism industry. She has worked with tourism organizations and operators on strategic planning, destination marketing, content development, social media marketing, program coordination, partnership development, and tourism experience development.

Amy’s work often begins at the strategic level. She helps clients clarify their objectives, consider the needs of their audiences and stakeholders, identify available resources, and develop an achievable path forward.

Her passion for tourism comes from seeing how the visitor economy can benefit an entire community. Strong tourism marketing can support local businesses, create opportunities for entrepreneurs, celebrate regional culture, and encourage residents and visitors to experience a destination in new ways.

Amy is particularly drawn to organizations with important goals and ambitious ideas but limited internal resources. Helping those clients transform an idea into a practical strategy, project, or campaign is one of the most rewarding parts of her work.

Meet Finn Hogue

Digital Communications Specialist Finn Hogue brings seven years of communications and marketing experience to the team, including five years with DCM.

A graduate of Carleton University with a degree in journalism and a minor in communications, Finn combines strong editorial skills with hands-on knowledge of today’s digital platforms.

Finn leads the coordination and day-to-day management of DCM’s social media clients, ensuring their digital marketing activities are compelling, accurate, consistent, and aligned with their broader organizational and marketing goals.

Her experience spans all digital channels and her work includes content planning and scheduling, social media strategy, paid advertising, email marketing, campaign coordination, performance reporting, and the development of short-form content such as stories and reels. Finn also writes short- and long-form editorial content, including feature articles, business profiles, website copy, and other storytelling and promotional pieces.

Finn also helps clients understand what happens after a campaign or piece of content is released. By reviewing reach, engagement, clicks, conversions, and other performance indicators, she can identify what is working and recommend ways to improve future marketing activities.

A Flexible Marketing and Communications Partner

Together, Amy and Finn provide support throughout the entire marketing and communications journey, from developing the initial strategy to implementing, coordinating, and evaluating the work.

Their combined skills allow DCM to help establish the overall direction, develop the necessary plans and tools, coordinate campaigns and projects, create and distribute content, and evaluate the results.

Just as importantly, their experience in tourism and community-based work means they understand the realities facing the organizations they serve.

DCM can become an extension of a client’s existing team, providing strategic guidance, marketing expertise, and hands-on assistance where and when it is needed. DCM’s relationship with the Ontario’s Highlands Tourism Organization demonstrates how this approach can evolve over time. 

This flexible approach gives smaller organizations access to professional support while allowing their staff and volunteers to remain focused on their core responsibilities.

The work is collaborative rather than one-size-fits-all. Some clients need a strategic or marketing plan to guide their next several years. Others need ongoing marketing coordination, social media management, campaign support, or help delivering a specific tourism or community initiative. DCM adapts its role to the goals, resources, and capacity of each organization.

Marketing with a Community Purpose

At the centre of DCM’s work is the belief that effective strategy, marketing, and communications can help good organizations accomplish more.

Tourism organizations bring visitors and economic activity into communities. Municipalities connect residents with services, programs, and opportunities. Non-profits provide advocacy and support that can change people’s lives.

By helping these organizations establish a clear direction, communicate their value, and coordinate their marketing efforts, DCM contributes to the larger goals they are trying to achieve.

When community-focused organizations have the right plans, tools, and marketing support, they are better equipped to reach people, build partnerships, attract resources, and create meaningful impact.

For Dragonfly Communications & Marketing Inc., success is not measured only by the number of plans completed, posts published, or campaigns delivered. It is found in helping an organization gain clarity, improve its marketing capacity, expand its reach, and advance work that benefits the people and communities it serves.

Get to Know
Marketing