The Ontario’s Highlands Tourism Organization (OHTO) is excited to welcome its new Marketing Director to the team. Beginning Feb. 1, 2023, Luisa Sorrentino will be leading all marketing efforts and will be the point of contact for marketing at OHTO.

While new to the organization, Luisa is no stranger to tourism. Having come to Canada from Italy 15 years ago, she has held the position of Marketing Coordinator for Economic Development & Tourism at Hastings County for five years and more recently the Executive Director position for the Belleville Business Improvement Area since 2020.  She has a masters degree in international politics and as if that isn’t enough, she also speaks four languages (in case you’re wondering, they are Italian, French, Spanish and English).

With such a strong resume, Luisa is the perfect fit for OHTO’s new Marketing Director, but more than her experience and education, she brings to the table her dedication to tourism and her love and passion for exploring Ontario. After living and working in this area for more than a decade, Luisa is looking forward to continuing her exploration of this amazing region she now calls home.

“What’s not to love about Ontario’s Highlands? I love nature, I love everything that it represents, and as someone who has moved to Canada from a different country, I really appreciate all it has to offer and am always looking at new things to explore,” Luisa said.

As a relative newcomer, Luisa looks at things from a different perspective while fulfilling her passion of supporting tourism and rural economic development.

For Luisa, travelling to different communities is more than just entertainment, it’s education.

“When you go into another community you get to see how they do things and experience what is valued…I really love that.  It is so rewarding to tell our stories through tourism and create that sense of wonderment and connection. ” Luisa said.  “I’m looking forward to working with our tourism community to continue to elevate our brand and help others discover our incredible region in a sustainable and responsible way”

To connect with Luisa by email here.