The Ontario’s Highlands Tourism Organization (OHTO) is excited to announce a partnership between OHTO and Tourism Technology Company (TTC) for the launch of a brand-new online booking platform, aptly named “Booker.”

Booker is a digital booking pathway to enhance the online booking process for both consumers and operators, to help businesses turn “just looking” into actual bookings on their own website and on destination marketing websites.

"We're very excited to be partnering with TTC on this project," said Nicole Whiting, Executive Director for OHTO, "Booking online has become one of the key tools for revenue generation for tourism experiences and offerings. Through this partnership we have been able to bring a low-cost, turn-key solution to operators that are finding it difficult to provide this option to their potential guests.”

The Booker platform will simplify the booking process for both consumers and operators, leading to an increase in revenue for operators as more consumers move from trip planning to purchasing. In addition, one of the perks to Booker is the digital tool can be used through the operator website or directly through OHTO’s consumer website,

"We've designed Booker to complement the incredible work of Destination Management Organizations, shedding light on their marketing impact in driving bookings for their valued businesses. Our cutting-edge platform empowers tourism operators to elevate bookings and profitability while reducing the cost of e-commerce solutions," said Matthew Thomas, Chief Executive Officer of TTC.

Booker is available to tourism business members of Ontario’s Highlands Tourism Organization. Funding is available to cover the set-up charge for a limited number of members to join (on a first-come, first-served basis up to a maximum of 30 operators).

OHTO members interested in learning more about the Booker platform can visit to schedule a call directly with TTC to discuss their options and the integration process.

About OHTO
Ontario's Highlands Tourism Organization (OHTO) is a not-for-profit organization mandated and funded by the province of Ontario to support tourism within the counties of Haliburton, Lanark, and Renfrew and portions of Frontenac, Hastings, and Lennox and Addington. Find out more at  


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Luisa Sorrentino
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