OHTO’s Regional Strategy
Tourism Starts With You Guide
The OHTO created the Tourism Starts With You guide (April 2014) as a practical resource for anyone interested in growing tourism in Ontario’s Highlands. It introduces our new regional strategy and offers a collaboration model that will enhance our ability to work more effectively together to achieve our tourism goals. Download the kit to learn how putting the visitor first and creating unique, memorable and visitor-centric experiences at all stages of travel, can help us to step up our game, attract new guests, and compete within a changing tourism playing field.
Tourism Starts With You Guide (PDF) – 6.97 MB
Come Wander Brand Toolkit
The Come Wander Brand Toolkit has been created for Ontario’s Highlands Tourism Organization (OHTO) and all tourism stakeholders in the region who are interested in positioning the area as the place to Come Wander. Please reference the Brand Toolkit for all positioning, creative, and message direction for Come Wander and to determine how businesses can leverage the brand for their own benefit.
Come Wander Brand Toolkit (PDF) – 2.6 MB
Come Wander Logo Guidelines
The Come Wander Logo Guide as been created for those tourism stakeholders in Ontario’s Highlands wishing to use either the Ontario’s Highlands or Come Wander logo. To ensure consistent branding, please following the guidelines as outlined in this document for all applications the logos.
Come Wander Logo Guidelines (PDF) – 6.4 MB
Francophone Tourism Toolkit for RTOs: Francophone Markets and Best Practices
Direction Ontario, the leader in Francophone tourism marketing, has conducted research of Ontario’s Francophone tourism markets and has created a toolkit for Regional Tourism Organizations (RTOs). This toolkit is valuable to anyone who is looking to market to the Francophone tourist in Ontario, and looks at three key markets: Quebec, Francophone Ontario, and France.
OHTO Product Development
Premier-ranked Tourist Destination Framework
The Premier-ranked Tourist Destination Framework (PrTDF) is a process created by the Ontario Ministry of Tourism and Culture that is designed to assist destinations in determining their competitive position in the tourism marketplace. A comprehensive tourism audit was completed in the fall of 2010 for the Ontario’s Highlands region.
Tourism Product Development Workbook
The OHTO worked in partnership with the Economic Planning Group of Canada (EPG) on developing a process to evaluate tourism product development opportunities to determine which products and activities have the greatest potential to attract new visitors and grow tourism spending in the region. An outcome of this exercise was the creation of a Tourism Product Development Workbook which is designed to guide communities in the region through the process of prioritizing product development opportunities and develop action plans for implementation.
Recreational Geology Project
Starting with our earliest inhabitants over ten thousand years ago, people have always known that there is something special about the geology of the Ontario’s Highlands region – just ask the folks in Bancroft (Canada’s Mineral Capital) or Eganville (Ordovician Fossil Capital of Canada). Today, researchers, students and enthusiasts still flock to the Highlands to study, explore and enjoy our unique geological environment, but in 2010 we recognized an opportunity to bring the Story of Our Earth to a tourism public who is eager for new, hands-on, intellectually stimulating experiences.
Over the past two years, the Recreational Geology Project has been working to identify and improve the attractions that will appeal to our target markets, and create a development structure to encourage further industry-led enhancement of this most unique and authentic offering of Ontario’s Highlands. The OHTO has developed resources to provide tourism stakeholders like you with the tools and information you need to be able to tap into this exciting new area of tourism development in our region.
OHTO Organizational Development
In Spring of 2012, the OHTO undertook a research project in an effort to better understand the needs of its tourism industry stakeholders. In order to conduct this research, the OHTO contracted Pollara Inc., a leading national public opinion research firm, to execute a brief survey. The key findings are summarized in a Stakeholder Survey Report.
What is a FAM Tour?
If you’re looking to generate some buzz about your organization or business, hosting media on a FAM Tour could be the way to go. What is a FAM Tour and how to do you organize one? Check out our blog post about Media Relations to access an all-in-one guide to building your first FAM tour.
Consumer Insights Market Research Project
In order to support each of the 13 Regional Tourism Organization’s (RTO) marketing strategy development, the Consumer Insights market research project was commissioned by Ontario Tourism Marketing Partnership (OTMPC) and RTOs in partnership. From mid-April through early June, 2012, research was conducted across Ontario, surveying travellers from within the province, Quebec and Manitoba, as well as U.S. near and mid-markets.
Due to the comprehensive nature of the research, the survey and its resulting reports were split into two phases. The first phase report provides a descriptive overview of the region’s current standing in specific source markets, and the second phase will go into more detail about traveller characteristics and certain behavioural habits such as media consumption and trip planning.
Export Readiness Webinar
The Ontario Tourism Marketing Partnership Corporation (OTMPC) hosted an Export Readiness Webinar on November 30, 2016. The purpose of this webinar was to share best practices and provide tourism stakeholders with more in-depth knowledge of how to tap into travel trade sales channels for attracting international visitors.
For a summary of the information shared, you can view the slide deck from the Export Readiness Webinar, here.