In January 2017, as part of the Outdoor Adventures Program, OTMPC will be launching The Canadian Canoe Culture, a campaign that will focus on the quintessential Canadian paddling experience. This will be an innovative multi-year, multi-platform campaign to inspire new, existing and future adventurers to get out and discover paddling.
The program, based on a cascade marketing approach which leverages #PaddleON, aims to attract new consumers from Ontario, US, UK and German markets, and is based on five themes which focus on the benefits of paddling and its connection to iconic Ontario offerings: Proud to be a Canadian Paddler, Shared Knowledge, Make a Real Connection, Paddle the Painted Landscapes, and Challenge Yourself.
Interested partners are encouraged to review the Campaign Communication Deck and the 2016/2017 Outdoor Adventures Program Overview and Partner Guide for information on how you can leverage this opportunity.
In order to be represented in digital campaign content, you must have an OntarioTravel.net listing. Don’t have one yet? Please click here for detailed instructions on how to create and maintain a free listing, and visit tourismpartners.com to do so.
For more information on how to participate, please contact Steve Bruno at Steve.Bruno@ontario.ca.