Home » Marketing » Participate in OTMPC’s ‘The Canadian Canoe Culture’ Campaign to Promote Your Paddling Experiences

Participate in OTMPC’s ‘The Canadian Canoe Culture’ Campaign to Promote Your Paddling Experiences

Participate in OTMPC’s ‘The Canadian Canoe Culture’ Campaign to Promote Your Paddling Experiences

Two people paddling in a green canoe
2011.02.28
|
Paddling

In January 2017, as part of the Outdoor Adventures Program, OTMPC will be launching The Canadian Canoe Culture, a campaign that will focus on the quintessential Canadian paddling experience. This will be an innovative multi-year, multi-platform campaign to inspire new, existing and future adventurers to get out and discover paddling.

The program,  based on a cascade marketing approach which leverages #PaddleON, aims to attract new consumers from Ontario, US, UK and German markets, and is based on five themes which focus on the benefits of paddling and its connection to iconic Ontario offerings: Proud to be a Canadian Paddler, Shared Knowledge, Make a Real Connection, Paddle the Painted Landscapes, and Challenge Yourself.

Interested partners are encouraged to review the Campaign Communication Deck and the 2016/2017 Outdoor Adventures Program Overview and Partner Guide  for information on how you can leverage this opportunity.

In order to be represented in digital campaign content, you must have an OntarioTravel.net listing. Don’t have one yet? Please click here for detailed instructions on how to create and maintain a free listing, and visit tourismpartners.com to do so.

For more information on how to participate, please contact ‎Steve Bruno at Steve.Bruno@ontario.ca.

This entry was posted in Marketing.

About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Address:
Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

! Warning: We have detected that you are using IE6 (Internet Explorer 6). Some features, such as the membership sign-up form, will not work in your browser.
We recommend that you upgrade your browser to one of the following: Download recent version of Firefox or Download recent version of Internet Explorer (IE).
You may also call 1-855-629-6486 in order to register your business directly with OHTO.

New Server