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Experiential Tourism IGNITED in the Ottawa Valley

Experiential Tourism IGNITED in the Ottawa Valley


On April 11-14 a group of 19 operators and tourism partners from the Ottawa Valley spent three days honing their skills in experiential tourism during IGNITE Ottawa Valley, an OHTO-led program that took place at Northern Edge Algonquin in the Explorer’s Edge region of Ontario. The team spent the week learning new ways to engage travellers and experiencing first-hand the success of crafting unique and targeted visitor experiences recognized as Canadian and Ontario Signature Experiences. Attendees came away with a deeper appreciation of the value of creating memorable experiences tailored to the interests, motivations and desires of travellers and new inspiration to leverage their own resources to build new and exciting visitor experiences with an appreciation for the importance of community collaboration.

“Todd Lucier, owner of Northern Edge Algonquin, put an enthusiastic group of Ottawa Vallley participants through their paces over four days last week on the topic of constructing impactful tourism experiences. The primary mode of instruction involved staging a myriad of experiences and following these up with small and large group discussions. I came away with a renewed appreciation of the key elements of good tourism – hands-on engagement, skilled and committed presenters/partners, planning for spontaneity, locals with stories to tell – just to name a few. Thank you to Todd, his wife, Martha, Gregor the chef, and a host of support staff for their unflagging attention to detail, looking after our every need and … making it all fun!” – Don Deakin, The Deakins on Mountainview B&B, Killaloe

The OHTO would like to thank all those who took part in IGNITE Ottawa Valley and looks forward to seeing how participants incorporate the learning and OHTO’s regional Come Wander brand platform into their businesses and organizations. We are excited to support experiential tourism development in our region and look forward to sharing and promoting these experiences with our visitors. 

For more information about the IGNITE program, please contact Stephanie Hessel at

stephanie.hessel@ohto.ca or 1-855-629-6486. 

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The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

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