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TIAO Consultation Sessions on the Status of the Discovering Ontario Report

TIAO Consultation Sessions on the Status of the Discovering Ontario Report


Tourism Stakeholder Feedback Required

At the request of the Ministry of Tourism, Culture and Sport, the Tourism Industry Association of Ontario (TIAO) has contracted a third party consultant to gather critical feedback on the status and effectiveness of the 4 Strategies and 20 Recommendations outlined in Discovering Ontario, the comprehensive Ontario Tourism Competitiveness Study introduced in February 2009. (The creation of the Regional Tourism Organization model for the province was one of 20 recommendations made in the report. (see 1.2))

Your Valuable Feedback is Needed – And Appreciated

As a member-based organization that advocates for the tourism industry in Ontario, TIAO is asking members, additional stakeholders and individual tourism operators to provide critical feedback on your impression of the implementation of the recommendations so far, and also feedback on Five Priority Areas that TIAO believes should be the point of discussion with the Ministry moving forward.

Do you agree with the Five Priority Areas?
Would you like to add something?

We recognize that this is a lot to consider (especially when the busiest season in our region is about to start!) and that some of this is foreign to many of our stakeholders,  but this advocacy initiative is especially important given the upcoming election, and we would like to help you navigate the information to be certain you are informed enough to participate in this consultation process.

To that end:

1. If you are not familiar with the Discovering Ontario Report or the 4 Strategies and 20 Recommendations found in it, click here for some background info or contact Nicole Whiting, Executive Director at 613-629-6486 and she will provide you with an update.

2. If you would like to provide TIAO with feedback on the Five Priority Areas you can RSVP to attend a presentation and working group hosted by TIAO by clicking here. The OHTO Chair, Executive Director and three additional Board Members have already attended the sessions held recently in Haliburton, Kingston and Ottawa. Click here for the OHTO response to the Five Priority Areas. 

3. If you are unable to attend an in-person session, you can provide feedback to TIAO up until June 30 using the Providing Input link on their website.

4. A comprehensive outline of the entire consultation process can be found on the TIAO listens area of their website.

It is very important that individual tourism stakeholders – who may not be members of TIAO – take a moment to have your voices heard at the Ministry table.

Please take a moment to provide feedback to TIAO on the Five Priority Areas for Discussion.

If you prefer to provide general feedback directly to the Board of Directors of Ontario’s Highlands, you can do so by contacting Nicole Whiting, and she will ensure your feedback is forwarded.



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About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

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