Greetings from the Chair!
Spring has sprung! While it has been an incredible winter season for tourism in our region, I’m sure that everyone is ready to throw off their snow gear and begin planning for an incredible spring and summer in Ontario’s Highlands.
Whether you operate year-round, or are just gearing up to open your doors to new visitors for the warm-weather season, we look forward to collaborating with you in the months to come.
We have some very exciting projects in the works, all with that fresh and crisp quality that we’ve come to love spring for. Take our upcoming summer campaign, for example. This year, the OHTO is kicking it up a notch and focusing on engaging guests by hiring a Social Media Brand Ambassador who will tour our beautiful region and document his/her experiences through social media. In the spirit of promoting what is unique and memorable about our region, we’re hoping to showcase as many of our amazing businesses as possible from the point of view of an actual visitor! This brings me to the first opportunity that we have for working together this spring: If you’d like to host our Ambassador, please get in touch. The campaign launches in mid-May, and a personal visit by our techy tourist can mean some great exposure for your business.
In addition to hosting our Summer Ambassador, we’ll also be inviting you this spring to take an in-depth look at the OHTO’s new regional tourism strategy. For the past few months, the strategy has been rolling out in Lanark County, with one-on-one site visits from our Membership Advisor, Nicole Guthrie. Nicole has had a great time talking tourism with our operators and stakeholders (just check out these photos!), underlying the importance of our industry as an economic driver in rural communities and the benefits of shifting to a visitor-centric approach .
If you aren’t located in Lanark, or if you haven’t had a moment to meet with Nicole, we’ll be launching a brand new website and downloadable “Making Shift Happen” guide in the coming weeks. We hope this new approach to tourism will excite you even further about the potential that your business has to draw visitors this spring and summer, and help strengthen the tourism landscape in Ontario’s Highlands. Stay tuned for more details!
Finally, as always, we encourage you to stay connected with us through the coming months. If you aren’t already signed up for our industry newsletter, do so! If you aren’t following us on Facebook or Twitter, do so! We realize that things are about to get a heck of a lot busier for you, and these are simply the best ways to stay up-to-date on everything tourism in our region.
Wishing you a wonderfully busy spring!
Classic Theatre Festival