While we know you’re keeping plenty busy welcoming this year’s swarm of summer visitors, we also recognize the need to have quality imagery of our members’ tourism experiences in order to best represent them within our marketing activities. With this in mind, we’re seeking new and updated images to use in various marketing and communications initiatives such as social media posts, working with travel media, consumer marketing campaigns and updating our consumer website.
What kind of photos are we looking for? To align with our current marketing direction, we’re looking to collect images falling within the following list of general travel themes and activities:
- Recreational Geology
- Motorcycle tourism
- Towns, villages, communities – shopping, downtown scenes, sightseeing etc.
- Landscape – both land and water, four seasons, rural scenes etc.
- Festivals & Events
- Hiking and scenic look-outs
- Flatwater paddling -canoeing, kayaking, SUP
- Whitewater paddling
- Mountain biking
- Extreme sports – rock climbing etc.
- Fishing (both summer and winter)
- Swimming, beaches
- Recreational boating
- Naturalist activities – birding, hiking etc.
- Arts – galleries, studio tours, workshops etc.
- Culture – museums, theatre etc.
- Heritage – museums, attractions, historic sites etc.
- Culinary – farmers markets, agri-tourism, dining
- Winter Adventure – ice climbing, dogsledding, cross country skiing, downhill etc.
If you have photos you’re able to share with the OHTO please contact Laura Slater by email or call 1-855-629-6486. Photo credits can be provided if requested. High resolution images (1 megabyte or larger) are preferred in order to have the ability to use the photos in printed materials, however we’d also be pleased to receive low resolution images as well – low resolution works great for social media!
Photos that capture people, emotion and a sense of place
As you gather your images to submit to the OHTO, or take new photos of your guests during this summer season, please keep in mind that travel marketing is quickly shifting away from using the “perfect” photo featuring a service, attraction or accommodation – think external shot of a resort with a perfectly manicured lawn – to the more authentic and “real” imagery. Want to learn more about how best to utilize photos in travel marketing? Read what the Canadian Tourism Commission has to say about this topic in their Experiences Toolkit (page 38).
We look forward to receiving your photos, and continuing to represent your business and tourism experiences in our marketing initiatives.