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Free EQ Boot Camp Workshop

Tourism businesses know that the secret to being more profitable lies in reaching and selling their tourism experiences to the customer – the right customer.

You may already understand your customers in terms of where they live, what they like to do or their demographics. With the Explorer Quotient™ (EQ), you can add another, very powerful aspect to your knowledge of your customers – by understanding the travel attitudes and values that drive their planning and purchasing decisions.  EQ brings it all together – helping tourism businesses build efficient marketing programs that really get their customers’ attention – making the most of precious promotional and product development dollars.

EQ Boot camp is a 3 hour interactive workshop designed to help your business incorporate EQ into your existing business’ marketing approach, preparing you to better align promotional messages and imagery as well as your product offer with targeted customers.  It is delivered by one of CTC’s Authorized EQ Trainers – qualified to help you put EQ to work in your business.


Workshop Name: EQ Boot Camp

Date: Tuesday, November 27, 2012

Time: 1:00pm – 4:00pm

Name and Location of Venue: Madawaska Room, Calabogie Peaks Resort & Conference Centre, Calabogie

Workshop Trainer: Mary Mahon Jones, Authorized EQ Trainer

Who Should Attend:  Tourism Operators interested in a better understanding of who their best customers are (through EQ) and those interested in applying for membership in the CTC’s Signature Experience Collection (experiences based on EQ are a requirement for SEC eligibility). 

Eligibility Criteria:  Operators with mature product offerings that have the potential to attract international customers should take advantage of this offer. Those interested in attending should carefully review the CTC’s Signature Experiences eligibility criteria before registering for the workshop. Read the criteria HERE.

Registration:  Limited space is available for this workshop. Click HERE to register.

Don’t miss out on this opportunity to learn the basics of EQ and how you can apply this to your tourism product offering.

If you have any questions, please contact us at 855-629-6486 or stephanie.hessel@ohto.ca.  

Takeaways include:

  • Participants will have a very good understanding of the CTC’s Explorer Quotient model and how to apply it to their own businesses
  • Participants will determine their business’ or region’s target EQ type
  • Participants will create a one-page blueprint of product development and promotional ideas based on their knowledge of EQ. 

Learn more about the CTC’s Signature Experience Program HERE.

This entry was posted in Industry, Initiatives, News.

About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

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