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Tourism Product Development in Ontario’s Highlands – A Workbook

In partnership with the Economic Planning Group of Canada (EPG), the OHTO has developed a process to evaluate tourism product development opportunities to determine which products and activities have the greatest potential to attract new visitors and grow tourism spending in the region. 

As an outcome of this exercise, the OHTO has created a workbook which is intended to assist communities within the region who have similarly conducted an inventory of their own tourism assets, by providing a framework for the product development process. It is meant to be used by industry partners and stakeholders – destination marketing organizations, municipal tourism offices, economic development agencies and other groups with an interest in tourism and streamlining product development efforts. The workbook is designed to assist partners to make decisions about:

  • Which activities/products are priorities for your destination
  • What needs to be done for each activity to get it ready for the marketplace
  • The specific actions that need to be taken and who does what

We encourage community partners interested in pursuing product development to use this workbook to guide the process and contact us if you have any questions along the way.

Tourism Product Development in Ontario’s Highlands - A Workbook
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About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

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