In partnership with the Economic Planning Group of Canada (EPG), the OHTO has developed a process to evaluate tourism product development opportunities to determine which products and activities have the greatest potential to attract new visitors and grow tourism spending in the region.
As an outcome of this exercise, the OHTO has created a workbook which is intended to assist communities within the region who have similarly conducted an inventory of their own tourism assets, by providing a framework for the product development process. It is meant to be used by industry partners and stakeholders – destination marketing organizations, municipal tourism offices, economic development agencies and other groups with an interest in tourism and streamlining product development efforts. The workbook is designed to assist partners to make decisions about:
- Which activities/products are priorities for your destination
- What needs to be done for each activity to get it ready for the marketplace
- The specific actions that need to be taken and who does what
We encourage community partners interested in pursuing product development to use this workbook to guide the process and contact us if you have any questions along the way.