In order to support each of the 13 Regional Tourism Organization’s (RTO) marketing strategy development, the Consumer Insights market research project was commissioned by Ontario Tourism Marketing Partnership (OTMPC) and RTOs in partnership. From mid-April through early June, 2012, research was conducted across Ontario, surveying travellers from within the province, Quebec and Manitoba, as well as U.S. near and mid-markets.
Due to the comprehensive nature of the research, the survey and its resulting reports were split into two phases. The first phase report provides a descriptive overview of the region’s current standing in specific source markets, and the second phase will go into more detail about traveller characteristics and certain behavioural habits such as media consumption and trip planning.
You can access the first phase RTO 11 Regional Report by opening the attachment below.