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Consumer Insights Market Research Project

In order to support each of the 13 Regional Tourism Organization’s (RTO) marketing strategy development, the Consumer Insights market research project was commissioned by Ontario Tourism Marketing Partnership (OTMPC) and RTOs in partnership. From mid-April through early June, 2012, research was conducted across Ontario, surveying travellers from within the province, Quebec and Manitoba, as well as U.S. near and mid-markets.

Due to the comprehensive nature of the research, the survey and its resulting reports were split into two phases. The first phase report provides a descriptive overview of the region’s current standing in specific source markets, and the second phase will go into more detail about traveller characteristics and certain behavioural habits such as media consumption and trip planning.

You can access the first phase RTO 11 Regional Report by opening the attachment below.

Consumer Insights RTO 11 Report
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About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

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