The Ontario’s Highlands Tourism Organization (OHTO) is hosting its 2nd Annual Tourism Conference & AGM at the River’s Edge Golf and Country Club
in Bancroft on Monday, October 29, 2012. This anticipated event will welcome tourism businesses and individuals from communities spanning the entire Ontario’s Highlands region and will provide a gathering space for networking and collaboration among OHTO members and tourism industry stakeholders. The theme of this year’s event is “Building Partnerships in Tourism” and will begin with an organizational overview of OHTO programs and opportunities that demonstrate how OHTO is working with industry and communities to grow tourism in Ontario’s Highlands. This organizational review will be followed by the Annual General Meeting (AGM) and two practical seminars that will provide cutting edge ways to help grow your business. The day will conclude with a draw for one lucky attendee to win a Samsung Galaxy Note.
Travelling from Out of Town?
In appreciation of those travelling greater distances to the event and to encourage attendees to explore the surrounding area, the OHTO has developed a few special offers.
To encourage visitors to stay the night and explore what the region has to offer, all attendees will receive a Tourism Coupon Packet, which includes discounts at a variety of Bancroft area accommodations, restaurant and shopping locations. The Tourism Coupon Packet will be delivered digitally to attendees following on-line registration.
Out-of-town visitors are encouraged to sign up early in order to qualify for the Out-of -Town 50/50 Gas Voucher. This incentive provides a $20 gas voucher to the first 50 people to register who will be travelling greater than 50 km to the event. The voucher will be distributed to eligible attendees on the day of the event.
Notice to all Members: Eight Director vacancies will be filled at the AGM. The Ontario’s Highlands Tourism Organization is inviting members-at-large interested in contributing in a volunteer capacity to the development of the organization to please contact the OHTO to begin the application process. Deadline for submissions is October 10th.
Attendance at the Tourism Conference is free and open to the general public. Those who are interested in attending must REGISTER
in advance, as space is limited.
||OHTO Updates & Tourism Partnership Program
||OHvation Customer Service Designation Program and Awards
||Recreational Geology Product Development Update
||Maximizing your Membership
||AGM Presentations and Voting
||Results of Election, Q&A and Close of the AGM
||Linked, Liked and Loaded – The Digital Switch
||Become the Traveller – Developing and Selling what Travellers Want
||Closing Remarks and Samsung Galaxy Note Draw
In addition to presentations by OHTO staff, two seminars will be offered free to attendees. Alicia Whalen, of the destination marketing firm A Couple of Chicks Digital Tourism Marketing
, the firm responsible for the Canada-wide 2012 on-line performance measurement study for destinations, the DMO Benchmarking Report
, - will start the program off with ‘Linked, Liked and Loaded. How Tourism Marketers are making the Digital Switch in the Age of a New Media Landscape
.’ The session will lead the audience through an interactive discussion outlining the latest digital marketing trends and the Must-Do’s for any business that wants to succeed on-line – starting with the Website, and the importance of analytics and benchmarking, and moving through Social Media marketing, mobile and new and evolving trends in new media.
Next, experiential tourism expert Todd Lucier will provide some insight on why it’s important to think about the visitor journey and focus on the customer experience, with his presentation ‘Developing and Selling what Travellers Want: Put Yourself in the Story First.’
After founding the award winning eco-lodge Northern Edge Algonquin
, Lucier’s 10 years’ of developing experiential tourism product led him to become involved with The Tourism Cafe
, a boutique tourism training company specializing in the design, development and delivery of industry programs and services that advance people’s skills and knowledge in the areas of experiential travel and tourism product and market development. In this session, learn from examples of experiential travel excellence from across Canada and be inspired to seek out and celebrate undiscovered treasures that make your business and community special.