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Tourism Conference Wrap-up

Fall Leaves in Ontario's Highlands
Fall Leaves in Ontario's Highlands

OHTO Marketing & Communications Coordinator Leah Piltz presents the iPad 2 to Mike Beeston of Canadian Radio Syndications

The Ontario’s Highlands Tourism Organization (OHTO) held their first annual Tourism Conference at the River’s Edge Golf and Country Club in Bancroft on Wednesday, October 26, 2011. This landmark event marked the first anniversary of the OHTO, and focused on using digital assets to increase tourism. Seminars designed to help local businesses improve their online presence through Search Engine Optimization (SEO) and online packaging were delivered in the afternoon. The day also included the launch of the innovative new Ontario’s Highlands regional travel website at http://ontarioshighlands.ca, and a draw for one lucky attendee to win an iPad 2, which was won by Mike Beeston from Canadian Radio Syndications.


Tourism Conference Materials


Due to popular request, we have made the presentations from the Tourism Conference’s speakers available here.

Presentations by OHTO staff:
OHTO Year in Review
Presented by Nicole Whiting, Manager

Destination Development and Industry Relations
Presented by Stephanie Hessel, Tourism Development & Industry Relations Coordinator

Marketing Strategy
Presented by Leah Piltz, Marketing & Communications Coordinator

OntariosHighlands.ca Website Launch
Presented by Leah Piltz, Marketing & Communications Coordinator

Seminar Presentations:
Tips for Better Rankings on Search Engines
Presented by Helen Overland, Vice President at Search Engine People

Tourism Packaging for Today’s Customer
Presented by Jill Vandal, Partner at The Tourism Company


Projects & Initiatives Fall 2011 Brochure:


Industry Stakeholders Survey Results:

At the Tourism Conference, attendees were encouraged to complete an Industry Stakeholders Survey to assist the OHTO in achieving a better understanding of the needs of the local tourism industry. The results were compiled and are available here.

Survey Results PDF


“Great presentation. Very Informative. All about funding for sure!”

“Work done-to-date with OHTO has accomplished amazing results. This makes me want to be a member and let others in my network know what you are doing and how they (mostly tourism operators, retail sector & arts & culture market) they can benefit.”

“Have most enjoyed the presentations thus far. A lot of ideas I can incorporate into our business. Very Informative!”

“Thanks to the question and answer. I received a better understanding about membership, becoming a member, using the website to update your description and packaging opportunities.”

“Great conference!
Very informative! Great Work!
Thank you!”

“Really enjoyed today’s seminar. Very informative, well done, and received by all. You could sense the excitement in the room.”

“I came back well informed on the tourism direction and, like the other 100 people there, very excited about future developments which can only enhance opportunities for small business in Ontario’s Highlands. Keep up
the good work.”

“It was a very worthwhile day and as a tourism operator I can appreciate all the work the OHTO has done for the region so far. I can’t wait to go home see my business listing on the new website. I will also be making improvements to my own site based on the tips from Helen at Search
Engine People.”


Window Clings:

Ontario’s Highlands window clings were distributed to all attendees at the Tourism Conference. These window clings feature the Ontario’s Highlands logo and website URL, as well as a QR code that can be scanned with a smartphone which brings the user directly to the Ontario’s Highlands website. OHTO members are encouraged to display this window cling in the windows of their business. If you are an OHTO member and would like to receive a window cling, please email your request to ac.otho]ta[ofni

Directions for use:

  • Remove protective backing & place on window.
  • Can also be used on multiple surfaces (windows, drywall, wood, etc.)
  • Non-adhesive & reusable.
  • Will cling on either side (front or back).


OHTO Video Program:

The Tourism Conference marked the official launch of the OHTO’s online videos, which are now available on the Ontario’s Highlands YouTube channel. These videos were produced by Crowe Productions to highlight both the Ontario’s Highlands region as a tourist destination and the OHTO as an organization.

Members are encouraged not only to view the complete selection of videos, but to share them on their websites as a means of encouraging visitors to come to the area. YouTube offers an easy, built-in tool to embed videos on websites. Click here for step-by-step directions.


Tourism Conference 2011 Wrap-up Press Release
This entry was posted in Events, Industry, Initiatives.

About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

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