Pembroke, ON (July 22, 2011) – The Ontario’s Highlands Tourism Organization (OHTO) is pleased to announce that their regional tourism-themed mobile application (app) is now available for Apple mobile devices, including the popular iPhone, iPad, and iPod touch. The mobile app is intended to be a full-featured resource to be used by visitors to the area, giving them a unique, fun, and interactive portable way to access local destination information. It can be downloaded for free in the Apple App Store.
“Our mobile app redefines the idea of a visitor’s guide,” says Leah Piltz, Marketing and Communications Coordinator at the OHTO. “It brings the information that travellers are looking for right where they need it the most, at their fingertips, and offers them customization and immediate results that cannot be found elsewhere. Having this app on your smartphone offers you more than a guidebook. It’s like having a personal tour guide at your disposal – for free.”
The mobile app is launching with several features to assist travellers to the Ontario’s Highlands region, including an easy-to-browse business directory with the ability to search by “things to do” and “shop, dine, stay”; comprehensive business listings with useful information including phone numbers, websites, maps, and more; exclusive special offers for local businesses and attractions; a “nearby” feature so that visitors can find the things that are closest to their present location; interactive maps; and general regional information.
The next few months will see the addition of more features, including:
- Postcards: Where visitors can share local photos with their friends and family through social media and email.
- A news and events page: Highlighting regional weather forecasts, an events calendar, and the Ontario’s Highlands Twitter feed.
- A customizable itinerary: Where visitors can plan their trips to the region.
- Local maps/tours: A resource where visitors can access a list of local tours, including walking, cycling, and driving, and find maps and information to help them plan their excursion.
- An in-app “tag shop” that will bring QR code functionality to local businesses and attractions.
The business directory includes all OHTO members. Membership, as well as inclusion in the app, is free for tourism-related operators and attractions within the OHTO’s regional boundaries. Businesses who meet the criteria are encouraged to apply online at http://www.ohto.ca
The OHTO is a not-for-profit organization mandated by the Province of Ontario to increase tourism within the counties of Haliburton, Lanark, and Renfrew and portions of Frontenac, Hastings, and Lennox and Addington. The OHTO works in collaboration with eight Destination Marketing Organizations, tourism agencies and authorities including: Algonquin Nation, Bancroft & District Chamber of Commerce, ComfortCountry.ca, Haliburton Highlands, Lanark County Tourism, Land O’ Lakes Tourist Association, Ottawa Valley Tourist Association, and the Rideau Heritage Route Tourism Association. Find out more about the OHTO at http://www.ohto.ca
For more information, please contact Leah Piltz, Marketing and Communications Coordinator, at 613-629-6486 or ac.otho]ta[ztlip.hael