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Premier-ranked Tourist Destination Framework (PrTDF)

Sunrise Paddle - Sand Lake, Rideau Canal
Sunrise Paddle

The PrTDF is a process created by the Ontario Ministry of Tourism and Culture and is designed to assist destinations in determining their competitive position in the tourism marketplace.

The process attempts to inventory and assess all the tourism assets within a destination thereby indicating the product and experience gaps and opportunities that exist. A comprehensive tourism audit was completed in the fall of 2010 for the OHTO’s tourism region.

A series of observations and recommendations have been made and then validated by an industry working group. The PrTDF Report paints a clear picture of the areas where product and experience development are required.

This information about the tourism industry gives the OHTO a road map that will guide future product development initiatives, both regionally and sub-regionally. The final report was released at the end of May 2011, and is available at http://issuu.com/ontarioshighlands/docs/ohto-premier-ranked-may2011 or as a PDF below.

Premier Ranked Report
This entry was posted in Industry, Initiatives.

About Us

The Ontario's Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to increase tourism to the province. The OHTO covers a large region in eastern Ontario which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew.

Government of Ontario

Get In Touch

Our office hours are 8 am to 4 pm, Monday to Friday.

Ontario's Highlands Tourism Organization
9 International Drive, Suite 129
Pembroke, ON K8A 6W5

Phone: 613-629-6486

Toll Free: 855-629-6486

Fax: 613-629-6488

Email: ac.otho]ta[ofni

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