(Pembroke, ON) – In an ongoing effort to promote the Ontario’s Highlands region as a tourist destination, an area which includes the counties of Frontenac, Haliburton, Hastings, Lanark, Lennox and Addington, and Renfrew, the Ontario’s Highlands Tourism Organization (OHTO) will be creating a mobile application (app) to feature destinations and activities throughout the area. The primary theme is to welcome visitors to the region in a unique, fun, and interactive way, while giving them a portable resource that will allow them to have access to local destination information, wherever their travels may take them. To facilitate the creation of this app, the OHTO is looking for an experienced mobile app developer.
“My travels over the past 8 weeks really opened my eyes to the use of mobile apps in today’s life. Whether I was in LA, Palm Springs, Knoxville, or Cincinnati, people were using all types of apps for all types of purposes. It is the Yellow Pages of this decade,” says George Offshack, OHTO Board Member and owner of Limerick Lodge. “It will be a tremendous offering for our members and an outstanding resource for visitors to our region.” Listings in the mobile app will be free for OHTO members, and the app will be available for free download to smartphone users.
The mobile app is one of several projects the newly-formed OHTO is working on to increase tourism to the area. Other projects have included increasing the regional profile of Ontario’s Highlands in Ontario’s only comprehensive French-language travel directory, L’Ontario en français, the development of recreational geological assets as a tourist attractor, and the upcoming Disney Institute customer service training seminars for local tourism operators.
A Request for Proposal (RFP) has been issued for this project. The RFP can be found online at http://www.ohto.ca and interested applicants are asked to submit their proposal no later than 3 pm on Tuesday, March 1, 2011.
The OHTO is a not-for-profit organization mandated by the Province of Ontario to increase tourism within the counties of Haliburton, Lanark, and Renfrew and portions of Frontenac, Hastings, and Lennox and Addington. The OHTO works in collaboration with eight DMOs, tourism agencies and authorities including: Algonquin Nation, Bancroft & District Chamber of Commerce, ComfortCountry.ca, Haliburton Highlands, Lanark County Tourism, Land O’ Lakes Tourist Association, Ottawa Valley Tourist Association, and the Rideau Heritage Route Tourism Association.
For more information, please contact Leah Piltz, Marketing and Communications Coordinator, at 613-629-6486