The ‘Tourism Starts with You’ campaign is designed to bring the local community together to identify why Ontario’s Highlands is one of the premiere travel destinations in the province.
The campaign will ask the question, “what are the best things to see and do in the area”, and tourism operators, residents, former visitors, and the like will be able to submit their ideas to the OHTO’s website, and social media channels, such as Facebook and Twitter. This campaign will be promoted online and through local media, and a grand prize will be offered to encourage submissions.
This campaign will run into the summer, and may extend to the end of 2011 based on its popularity and success. When the campaign is completed, the OHTO will have an increased online audience, as well as heightened knowledge of what destinations are most valued by the local population. This can assist with future promotions.